Verity Edgell
Director of Sponsorship Marketing ANZ (acting) at Mastercard | Sydney, New South Wales, Australia
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Verity Edgell currently serves as the Consumer Marketing - Sports and Gaming Lead at Mastercard, where she leverages over 15 years of diverse experience across agency, small business, rights holder, and financial services sectors to drive innovative marketing strategies within the sports and eGaming verticals across Australia and New Zealand. In this role, Verity is responsible for developing and executing integrated marketing campaigns that resonate with consumers, enhance brand engagement, and foster strategic partnerships within the dynamic sports and gaming ecosystems. Her expertise in stakeholder management is instrumental in cultivating strong relationships with key partners, athletes, and rights holders, ensuring collaborative success and maximized commercial leverage.
Verity’s leadership encompasses end-to-end brand management, from strategic planning and negotiation to media delivery and digital/social integration. She excels in crafting compelling marketing communications that align with Mastercard’s brand values while tapping into the passion points of sports and gaming audiences. Her deep understanding of digital marketing and social media strategies enables her to create engaging, data-driven campaigns that amplify brand presence and foster community engagement.
With a keen focus on scope management and relationship marketing, Verity ensures that all projects are delivered on time, within scope, and aligned with strategic objectives. Her ability to navigate complex stakeholder landscapes and her expertise in sports management and athlete engagement have been pivotal in elevating Mastercard’s presence in the competitive sports and eGaming markets. Through her leadership, Mastercard continues to innovate in consumer marketing, leveraging the power of sports and gaming to deepen consumer connections and drive commercial growth.
Director of Sponsorship Marketing ANZ (acting) at Mastercard in July 2025 to Present
Consumer Marketing - Sports and Gaming Lead at Mastercard in November 2024 to July 2025
General Manager, Sponsorships & Events at NRI Australia & New Zealand in July 2024 to November 2024
Senior Manager, Sponsorships & Brand - Marketing at Westpac Group in October 2018 to July 2024
Senior Manager, State Marketing - Westpac QLD, NSW & ACT - St.George National at Westpac Group in July 2021 to June 2022
Senior Partnerships Manager at Australian Rugby Union Ltd. in February 2015 to October 2018
Senior Manager - 2IC at Scenic Cycle® in March 2014 to February 2015
Senior Client Services Executive - Athletes and Personalities at Octagon in May 2011 to March 2014
Account Coordinator at Javelin Australia in June 2010 to May 2011
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MiniMBA, August 2026
Abbotsleigh Girls School
University of Technology Sydney, B Business
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Stakeholder Management
PR
Recruiting
Staff Training
Staff Development
Marketing Communications Planning
Small Business
Athlete Management
Account Management
Project Management
Strategic Partnerships
Client Services
Contract Negotiation
Corporate Events
Scope Management
Negotiation
Cross-functional Team Leadership
Sponsorship Strategy
Senior Stakeholder Management
Agency Relationship Management
Sponsorship Activation
Marketing Strategy
Cross-functional Collaborations
Data-driven Marketing
Budget Management
Executive Management
Sponsorship
Marketing Communications
Sports Marketing
Event Management
Integrated Marketing
Relationship Marketing
Digital Marketing
Marketing
Sports
Sports Management
Social Media Marketing
Digital Media
Management
Leadership
Strategy
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Discover more about MastercardWhat is Verity Edgell email address?
Email Verity Edgell at [email protected], [email protected] and [email protected]. This email is the most updated Verity Edgell's email found in 2026.
How to contact Verity Edgell?
To contact Verity Edgell send an email to [email protected], [email protected] or [email protected]. (updated on March 16, 2025)
What company does Verity Edgell work for?
Verity Edgell works for Mastercard
What is Verity Edgell's role at Mastercard?
Verity Edgell is Director of Sponsorship Marketing ANZ (acting)
What is Verity Edgell's Phone Number?
Verity Edgell's phone (**) *** *** 469
What industry does Verity Edgell work in?
Verity Edgell works in the Financial Services industry.
Verity Edgell Email Addresses
Verity Edgell Phone Numbers
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