Uta Schulenburg

Uta Schulenburg currently serves as the Head of Marketing and Director at NORD/LB Norddeutsche Landesbank Girozentrale, where she plays a pivotal role in shaping the bank’s strategic brand positioning and digital transformation initiatives. In her leadership capacity, Uta oversees the development and execution of comprehensive marketing strategies that align with the bank’s overarching business objectives, ensuring a cohesive brand identity across all touchpoints. Her expertise spans brand management, digital marketing, and social media, enabling NORD/LB to enhance its visibility and engagement within the competitive banking landscape.

A key focus of Uta’s role involves spearheading digitalization projects that leverage innovative technologies such as customer platform development and app solutions, aimed at improving client experience and operational efficiency. Her strategic approach integrates customer-centric design with data-driven insights, fostering stronger relationships with corporate clients, private banking customers, and institutional partners. Uta’s background in strategic planning and business development supports her in steering cross-functional teams through complex change management processes, including mergers and acquisitions.

Her leadership extends to personnel and budget management, ensuring that marketing initiatives are effectively resourced and aligned with the bank’s long-term vision. With a strong foundation in economics and a diverse skill set encompassing PR, coaching, and strategic consulting, Uta is adept at navigating the evolving financial industry landscape. Her innovative approach and deep industry knowledge position her as a key driver of NORD/LB’s digital transformation and brand evolution, reinforcing its reputation as a forward-thinking and customer-focused financial institution.