Ulf W

Ulf W. currently serves as the Senior Manager for Brand Protection at adidas AG, overseeing strategic initiatives to combat product and brand piracy across the D/A/CH (Germany, Austria, Switzerland) and BE/NE/LUX (Belgium, Netherlands, Luxembourg) regions. In this pivotal role, Ulf leverages his extensive expertise in active anti-piracy measures, working closely with law enforcement agencies such as customs authorities and police, as well as external investigators, industry associations, and rights holders to safeguard adidas’ valuable intellectual property. His deep understanding of trademarks, brand integrity, and legal frameworks enables him to develop and implement comprehensive strategies that effectively deter counterfeit activities and protect the company’s brand reputation.

Ulf’s key projects often involve complex cross-border collaborations, where he orchestrates multi-stakeholder efforts to identify, investigate, and dismantle organized networks involved in product and brand piracy. His proficiency in project management and strategic management ensures these initiatives are executed efficiently, with measurable impact. Additionally, his expertise in legal disputes and trademarks management supports adidas’ proactive approach to defending its intellectual property rights, while his skills in talent management foster a high-performing, collaborative team dedicated to brand protection.

Beyond his operational responsibilities, Ulf actively contributes to industry dialogues on social inclusion and responsible business practices, recognizing the importance of sustainable brand stewardship. His comprehensive approach combines legal acumen, strategic foresight, and operational excellence, making him a vital asset in adidas’ ongoing efforts to uphold brand integrity and combat counterfeiting in a rapidly evolving marketplace.