Ulf Engelbrecht
Director Brand Portfolio Management & Global Strategic Alliances at BSH Home Appliances Group | Greater Munich Metropolitan Area
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Ulf Engelbrecht, as the Senior Director of Brand Portfolio Management & Global Strategic Alliances at BSH Home Appliances Group, plays a pivotal role in shaping the company's global brand strategy and fostering strategic partnerships that drive innovation and growth. His extensive experience in brand and product marketing, combined with his expertise in innovation management and alliance development, positions him as a key driver of BSH’s market positioning across its flagship brands—Bosch, Siemens, and Neff.
In his current role, Ulf oversees the strategic management of BSH’s diverse brand portfolio, ensuring precise consumer segmentation and compelling brand positioning tailored to different markets and product categories. His leadership in steering the innovation process involves establishing innovation guardrails and managing the innovation pipeline, which ensures that new product developments align with brand values and meet evolving consumer demands. This strategic approach enhances user experience journeys and supports demand generation efforts through targeted marketing strategies.
Furthermore, Ulf is instrumental in executing BSH’s global commercial alliances strategy, forging and nurturing partnerships with FMCG and other external stakeholders. These alliances enable BSH to leverage new distribution channels, co-develop innovative solutions, and accelerate market penetration. His skills in building strong relationships, strategic planning, and project management underpin the successful execution of these initiatives. Ulf’s ability to integrate marketing insights with business strategies ensures that BSH remains at the forefront of the home appliances industry, continuously innovating and expanding its global footprint through strategic alliances and a well-managed brand portfolio.
Director Brand Portfolio Management & Global Strategic Alliances at BSH Home Appliances Group in June 2022 to Present
Director Brand Innovation & Global Strategic Alliances at BSH Home Appliances Group in January 2021 to May 2022
Director Category & User Experience Global Brand Siemens at BSH Home Appliances Group in November 2014 to January 2021
Director Strategic Marketing Communication, Product Division Dish Care at BSH Home Appliances Group in March 2008 to October 2014
Business Oportunity Manager, Product Division Dish Care at BSH Home Appliances Group in April 2004 to February 2008
Consultant at NFO Infratest Wirtschaftsforschung in November 1999 to March 2004
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Ludwig-Maximilians-Universität München, Master, July 1992 to July 1997
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Teamführung
Leadership
Build strong relationships
Customer-Journey-Mapping
Strategisches Marketing
Brand Management
Innovation Management
Strategic Alliance Management
Integriertes Marketing
Veränderungsmanagement
Marketingmaßnahmen
Digitale Transformation
Digitale Strategie
Produktinnovation
Produktmarketing
Marketinganalytik
Nachfragegenerierung
Go-to-Market
Internationales Marketing
Verbraucherverhalten
Branding
Strategie
Geschäftsallianzen
Produktstrategie
Markenstrategie
Kundensegmentierungsstrategie
Unternehmensstrategie
Strategische Planung
Marktanalyse
Marketingstrategie
Marketing
Strategische Partnerschaften
Partnermanagement
Brand Marketing
Customer Insight
Market Research
Consumer Centricity
User Experience Journey
Brand Positioning
Strategic Communication
Project Management
Business Development
Product Management
Business Insights
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Discover more about BSH Home Appliances GroupWhat is Ulf Engelbrecht email address?
Email Ulf Engelbrecht at [email protected]. This email is the most updated Ulf Engelbrecht's email found in 2026.
How to contact Ulf Engelbrecht?
To contact Ulf Engelbrecht send an email to [email protected]. (updated on March 08, 2025)
What company does Ulf Engelbrecht work for?
Ulf Engelbrecht works for BSH Home Appliances Group
What is Ulf Engelbrecht's role at BSH Home Appliances Group?
Ulf Engelbrecht is Director Brand Portfolio Management & Global Strategic Alliances
What is Ulf Engelbrecht's Phone Number?
Ulf Engelbrecht's phone (**) *** *** 304
What industry does Ulf Engelbrecht work in?
Ulf Engelbrecht works in the Consumer Goods industry.
Ulf Engelbrecht Email Addresses
Ulf Engelbrecht Phone Numbers
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