Trace Downen

Trace Downen currently serves as the Head of the Internal Photo and Video Studio at KEEN, where he plays a pivotal role in shaping the visual storytelling and multimedia strategy for KEEN's innovative brands, including KEEN Utility. In this capacity, he oversees a dynamic content creation team, orchestrating the production of high-quality visual assets that align with global marketing initiatives. His expertise in videography and multimedia creation ensures that KEEN’s brand messaging resonates across diverse platforms, from digital campaigns to product launches.

One of Trace’s key projects involves developing compelling video content that highlights KEEN Utility’s commitment to durability, comfort, and sustainability—attributes that are central to the brand’s identity. His leadership in managing the end-to-end production process, from concept development through post-production, leverages his skills in media production management and project coordination. Additionally, Trace collaborates closely with international marketing teams to strategize media delivery, ensuring that creative assets meet industry standards and effectively engage target audiences.

With a background rooted in advertising, sales, and web design, Trace brings a comprehensive understanding of how visual content drives brand awareness and customer engagement. His proficiency in tools like Visual Studio and Microsoft Word complements his creative expertise, enabling seamless integration of multimedia assets into broader marketing strategies. As a leader, he fosters a collaborative environment that emphasizes innovation, quality, and efficiency—ensuring KEEN Utility remains at the forefront of industry-leading creative content.