Tom Plavcan

Tom Plavcan currently serves as a Business Development Representative at RoadRunner Recycling, where he leverages his extensive marketing and sales expertise to drive growth and expand the company's client base. In this role, Tom is responsible for prospecting new business opportunities, booking qualified appointments, and supporting the outside sales team with high-quality leads. His deep understanding of online advertising, SEM, and lead generation strategies ensures that he consistently meets or exceeds quota, contributing directly to RoadRunner’s mission of providing sustainable and cost-effective recycling solutions.

With over 30 years of experience in both offline and online marketing, Tom brings a comprehensive skill set that includes SEO, social media marketing, email marketing, and website development. His ability to craft targeted online advertising campaigns and optimize digital channels has been instrumental in generating inbound leads and increasing brand visibility. At RoadRunner Recycling, Tom applies these skills to identify potential clients, develop tailored outreach strategies, and utilize data-driven insights to refine prospecting efforts.

Tom’s expertise in Google Adwords and social media platforms allows him to create compelling campaigns that resonate with diverse audiences, from Fortune 500 companies to small local businesses. His strategic approach to lead generation and appointment setting ensures a high conversion rate, supporting the company’s growth objectives. Overall, Tom’s blend of marketing acumen and sales proficiency makes him a vital asset to RoadRunner Recycling’s business development initiatives, helping the company maintain its competitive edge in the recycling industry.