Tom Hodbod

Tom Hodbod is a distinguished marketing professional and academic leader at Charles University in Prague, where he serves as a Lecturer at the Institute of Communication Studies and Journalism within the Faculty of Social Sciences. In his current role, Tom brings a wealth of industry experience in brand strategy, integrated marketing communication, and digital marketing, seamlessly integrating these expertise areas into his teaching and research. His focus is on equipping students with practical skills in social media marketing, digital media strategies, and innovative communication techniques that are essential in today’s rapidly evolving media landscape.

At Charles University, Tom leads the New Media and Journalism course, where he emphasizes the strategic use of digital platforms and emerging media channels to craft compelling brand narratives and enhance audience engagement. His coursework integrates project management and public relations principles, providing students with a comprehensive understanding of how to develop and execute effective marketing campaigns in digital environments. Tom’s expertise in digital strategy and marketing communications enables him to mentor future media professionals on leveraging social media marketing and integrated marketing strategies to achieve organizational goals.

Beyond academia, Tom actively collaborates on key research projects that explore the intersection of digital innovation and media communication, contributing to the development of best practices in digital media management. His industry insights and hands-on approach help bridge the gap between academic theory and real-world application, making him a vital resource for students and industry professionals alike. With a keen focus on digital transformation and media innovation, Tom Hodbod continues to shape the next generation of communication specialists at Charles University.