Timo Kieninger

Timo Kieninger, currently serving as the Director of Marketing and Sales (ppa.) at MAGURA Bosch Parts & Services, exemplifies a forward-thinking leader committed to driving growth through innovative, customer-centric strategies. With over 15 years of diverse experience in marketing and sales across various functions—including direct marketing, loyalty programs, CRM, on-site sales, and eCommerce—Timo brings a comprehensive understanding of the digital landscape and its transformative potential for the two-wheel and eMobility sectors. His expertise lies in leveraging data-driven insights to optimize sales processes, enhance customer engagement, and develop tailored marketing strategies that resonate with modern consumers.

At MAGURA Bosch Parts & Services, Timo is at the forefront of digitizing the two-wheel aftermarket, focusing on delivering best-in-class services and high-performance components for bikes, motorcycles, and eMobility solutions. His current projects include implementing advanced business intelligence tools to analyze customer behavior and market trends, thereby enabling more targeted marketing campaigns and personalized customer journeys. Timo’s proficiency in project management and his strategic approach to Vertriebsprozesse (sales processes) have been instrumental in streamlining operations and boosting revenue streams.

Moreover, Timo’s skills in Direkt-Marketing, mobile devices, and marketing strategy underpin his ability to craft innovative campaigns that leverage digital channels effectively. His leadership in managing cross-functional teams and volunteer initiatives demonstrates his strong interpersonal and organizational capabilities. Always focused on delivering value through digital transformation, Timo Kieninger continues to shape MAGURA’s position as a leader in the two-wheel and eMobility aftermarket, ensuring the company remains agile, customer-focused, and future-ready.