Tilo Schlaewe

Tilo Schlaewe currently serves as Business Unit Director for Ipuro at DEPOT - Gries Deco Company GmbH, where he leverages over 15 years of expertise in sales, trade marketing, and customer business development within the international fine fragrance and home scenting industry. In this strategic leadership role, Tilo is responsible for overseeing the entire brand portfolio of Ipuro, one of Europe's leading home scenting brands, with a focus on driving sustainable profitable growth through innovative product development, targeted marketing strategies, and multichannel sales expansion. His comprehensive approach encompasses brand strategy, product design and development, and sourcing, ensuring that Ipuro remains at the forefront of the competitive home fragrance market.

Tilo’s expertise in developing and implementing new sales strategies, combined with his visionary mindset, enables him to identify emerging market trends and customer preferences, fostering long-term customer loyalty and expanding market share. His leadership extends to managing cross-functional teams, streamlining sales processes, and enhancing customer engagement across retail, e-commerce, wholesale, and expansion channels. With a keen eye for market analysis and consumer insights, Tilo continuously refines the brand’s positioning and product offerings to meet evolving consumer demands.

His skills in presentations, team management, and account management complement his strategic initiatives, making him a pivotal figure in DEPOT’s growth trajectory. Tilo’s passion for innovative solutions and sustainable business practices underscores his commitment to delivering value to both consumers and stakeholders, solidifying Ipuro’s reputation as a premium brand in the home fragrance industry.