Ties Robben

Ties Robben currently serves as the Food Designer and Brand Manager at Glasbest BV, a dynamic company formed through the strategic merger of EAT i.d. and Glasbest. In his multifaceted role, Ties leverages his extensive background in the catering and hospitality industry to spearhead innovative food design, product development, and brand management initiatives. His expertise lies in creating compelling food concepts that resonate with contemporary consumer preferences while maintaining a focus on quality, sustainability, and culinary innovation.

At Glasbest BV, Ties is responsible for overseeing the development and launch of proprietary brands such as Amelander Dressings, Ties' Soep, and Jean Bâton. His work involves translating culinary trends into market-ready products, ensuring that each offering aligns with the company's brand identity and meets rigorous food safety and quality standards. Ties also plays a pivotal role in private label product development, collaborating closely with suppliers and stakeholders to deliver customized solutions that enhance the company's portfolio.

His key projects include the continuous refinement of product formulations, innovative packaging concepts, and strategic marketing campaigns that elevate brand visibility. Ties’ deep understanding of food science, concept development, and the food industry enables him to craft products that are not only delicious but also aligned with current industry trends such as clean labels, plant-based options, and functional foods. His ability to blend culinary artistry with technical expertise makes him a vital asset in driving Glasbest BV’s growth and reputation as a leader in food design and product innovation within the food and beverage sector.