Tia Roach

Tia Roach currently serves as the Executive Director at Origins, where she leverages over a decade of experience in the cosmetics industry to drive strategic growth and innovation. In her role, Tia oversees key projects focused on product development, market expansion, and brand positioning within the highly competitive beauty sector. Her deep understanding of consumer psychology and buying behavior enables her to craft targeted marketing strategies that resonate with diverse customer segments.

One of her notable initiatives involves formulating comprehensive annual marketing goal plans that align with the company's broader business objectives. She has established and refined systems for marketing information collection, processing, and communication, ensuring data confidentiality and integrity. Tia’s expertise in analyzing competitive brand performance—covering aspects such as pricing, promotional tactics, and advertising strategies—has been instrumental in identifying market trends and optimizing campaign effectiveness. Her proficiency in utilizing tools like Microsoft Office and PowerPoint supports her in delivering compelling presentations and strategic reports to stakeholders.

Furthermore, Tia’s leadership in investigating consumer insights and market trends has contributed significantly to Origins’ ability to adapt swiftly to evolving industry dynamics. Her background in healthcare management and her skills in public speaking and customer service enhance her capacity to foster collaborative relationships across teams and with external partners. As a result, Tia Roach continues to elevate Origins’ brand presence and maintain its reputation as an innovative leader in the cosmetics industry.