Thorsten Plath

Thorsten Plath, as a Partner at Johanssen + Kretschmer Strategische Kommunikation GmbH, plays a pivotal role in shaping the firm’s strategic communication initiatives and stakeholder engagement strategies. Leveraging his extensive industry experience, Thorsten leads high-impact projects that encompass corporate communications, digital communication strategies, and crisis management, ensuring clients navigate complex public and media landscapes with confidence. His expertise in stakeholder management and public affairs allows him to develop tailored communication frameworks that foster trust, enhance reputation, and support sustainable business growth across diverse sectors.

In his current role, Thorsten is particularly focused on integrating innovative digital communication tactics with traditional corporate communication practices, enabling organizations to effectively manage their internal and external narratives in an increasingly digitalized environment. His proficiency in CEO positioning and reputation management has proven instrumental in elevating executive visibility and aligning corporate messages with strategic business objectives. Additionally, Thorsten’s deep understanding of special situations and crisis communications equips clients to proactively address reputational risks and manage public perception during critical moments.

Beyond his consultancy work, Thorsten actively contributes to thought leadership in strategic communications and public affairs, regularly engaging in industry forums and knowledge exchange initiatives. His interpersonal skills and strategic mindset make him a trusted advisor for senior executives seeking to strengthen their corporate identity and stakeholder relationships. Through his leadership at Johanssen + Kretschmer, Thorsten continues to drive innovative communication solutions that deliver measurable results, reinforcing his reputation as a recognised expert in the field of strategic communications and corporate affairs.