Thomas Beschenar

Thomas Beschenar currently serves as a Key Account Manager (OEM) at Softing, where he leverages his extensive international experience in business development, marketing, and sales to drive growth within the automotive industry. His role primarily focuses on managing strategic relationships with leading automotive OEMs, including the BMW Group and Volkswagen Group, ensuring that Softing’s innovative solutions align with their complex technical requirements. Thomas’s expertise in sales management and solution selling enables him to effectively position Softing’s digital services and diagnostic solutions, such as the Audi Mobile Diagnostic Solution (www.car-asyst.com), as vital tools for enhancing vehicle diagnostics, telematics, and connectivity.

In his position, Thomas leads key projects that integrate cutting-edge digital services into automotive manufacturing and aftersales processes. His project management skills are exemplified through initiatives like the Audi Mobile Diagnostic Solution, where he coordinates cross-functional teams to deliver tailored solutions that improve operational efficiency and customer experience. His entrepreneurial mindset, cultivated through years of international experience with organizations like Walt Disney USA, Google Ireland, and the German Centre for Industry and Trade Singapore, allows him to navigate complex markets and foster innovative business opportunities.

Thomas’s comprehensive skill set in business development, design, and sales strategy, combined with his certification as an instructor (AdA-License), positions him as a trusted advisor in the automotive sector. His ability to manage international accounts, lead digital transformation projects, and develop customized solutions underscores his value as a key driver of Softing’s growth in the OEM segment, ensuring the company remains at the forefront of automotive connectivity and diagnostics technology.