Tasha Lockyer
Product Marketing, Lead at AAA Northern California, Nevada & Utah | San Francisco, California, United States
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Tasha Lockyer is a seasoned Product Marketing Lead at AAA Northern California, Nevada & Utah, where she leverages her PMC-II certification to drive impactful marketing strategies and product management initiatives. With a robust background in E-commerce, consumer software, and networking, Tasha has consistently demonstrated her ability to enhance product lifecycles and contribute to record revenue growth. Currently, she spearheads the launch and ongoing marketing efforts for the AAA Credit Card within the AAA Financial Services division, a pivotal role that showcases her expertise in financial product marketing.
One of Tasha's significant achievements includes the creation and execution of the go-to-market plan for the AAA Preferred Reward Visa Card. This involved meticulous market research and segmentation to identify target audiences, ensuring that the marketing strategy resonated with potential cardholders. Tasha's adeptness in omnichannel marketing has been instrumental in managing the card's P&L, allowing her to optimize marketing spend and maximize return on investment. Her proficiency in email marketing, SEM, and Google Analytics further enhances her ability to analyze campaign performance and refine strategies for continuous improvement.
In addition to her technical skills, Tasha excels in building strategic partnerships that amplify product visibility and drive customer engagement. Her project management capabilities enable her to oversee complex marketing initiatives from conception to execution, ensuring alignment with broader business objectives. As she continues to innovate within the financial services sector, Tasha remains committed to delivering exceptional value to AAA members through compelling product offerings and strategic marketing initiatives.
Product Marketing, Lead at AAA Northern California, Nevada & Utah in March 2021 to Present
Product Manager, Head at NextAdvisor, Inc. in October 2009 to January 2019
Product Marketing Manager, Lead at Linkstar Corporation in June 2005 to May 2009
Product Marketing Manager at Intuit in January 2002 to January 2004
Product Marketing Manager at Sendmail, Inc. in January 1999 to January 2002
Manager, E-Commerce at Oracle in January 1999 to January 1999
Manager, E-Commerce at Cisco Systems in January 1996 to January 1999
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UC Santa Barbara
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Product Management
Product Marketing
SaaS
E-commerce
Enterprise Software
Messaging
Lead Generation
Strategic Partnerships
Online Advertising
Go-to-market Strategy
Email Marketing
Multi-channel Marketing
Start-ups
Cloud Computing
Demand Generation
SEM
Affiliate Marketing
New Business Development
Business Development
Digital Marketing
B2B
Direct Marketing
Marketing Strategy
Cross-functional Team Leadership
Product Development
Marketing
Business-to-Business (B2B)
Software as a Service (SaaS)
Competitive Analysis
Market Research
Management
Strategy
product manager
Project Management
Field Marketing
B2B Marketing
White Papers
Sales Trainings
Segmentation
Positioning
Pay Per Click (PPC)
Google Analytics
Display Advertising
product launch
product launch strategy
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Discover more about AAA Northern California, Nevada & UtahWhat is Tasha Lockyer email address?
Email Tasha Lockyer at [email protected], [email protected] and [email protected]. This email is the most updated Tasha Lockyer's email found in 2026.
How to contact Tasha Lockyer?
To contact Tasha Lockyer send an email to [email protected], [email protected] or [email protected]. (updated on January 06, 2025)
What company does Tasha Lockyer work for?
Tasha Lockyer works for AAA Northern California, Nevada & Utah
What is Tasha Lockyer's role at AAA Northern California, Nevada & Utah?
Tasha Lockyer is Product Marketing, Lead
What is Tasha Lockyer's Phone Number?
Tasha Lockyer's phone (213) ***-*339
What industry does Tasha Lockyer work in?
Tasha Lockyer works in the Internet industry.
Tasha Lockyer Email Addresses
Tasha Lockyer Phone Numbers
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