Tan Long

Tan Jun Long is a seasoned Growth Marketing Manager at Arta Finance, where he leverages over eight years of expertise in performance marketing to drive sustainable user acquisition and business growth across regional markets. In his current role, Jun Long oversees both paid and organic growth strategies for key product verticals, including alternative private investments, public markets portfolios, permanent life insurance, and structured products, with a focus on regions such as the United States and Singapore. His comprehensive understanding of digital marketing channels enables him to craft data-driven acquisition funnels that optimize lead generation, conversion rates, and customer lifetime value.

At Arta Finance, Jun Long has spearheaded innovative multi-channel campaigns utilizing advanced ad platforms like Facebook Marketing, Display Advertising, SEM, and Programmatic Advertising. His proficiency in these channels allows him to target high-value audiences effectively, ensuring maximum ROI on paid media spend. Additionally, he has built and scaled organic marketing initiatives from scratch, harnessing SEO and content strategies to enhance brand visibility and organic growth across diverse geographies.

Jun Long’s expertise extends beyond campaign execution; he is also a strategic leader who mentors teams in performance marketing best practices, data analytics, and marketing automation. His ability to analyze campaign metrics and adapt strategies in real-time has been instrumental in achieving key KPIs such as lead quality, cost per acquisition, and engagement rates. With a keen eye for emerging trends and a deep understanding of regional market nuances, Jun Long continues to position Arta Finance as a leading player in the competitive financial services landscape, driving growth through innovative, scalable marketing solutions.