Tammy So

Tammy So currently serves as the Business Development Director at Acrux Training Consultancy Ltd., where she plays a pivotal role in driving the company's growth and strategic expansion within the training and development industry. With her extensive expertise in retail sales, employee training, and staff development, Tammy leads initiatives to identify emerging market opportunities and tailor innovative training solutions that align with client needs. Her deep understanding of retail marketing, sales operations, and customer service enables her to design comprehensive programs that enhance team performance and elevate customer engagement.

In her current role, Tammy oversees key projects such as the development of customized leadership and communication training modules, designed to foster effective management and improve internal communication channels. She also spearheads the implementation of "Train the Trainer" programs, empowering clients’ internal trainers to deliver impactful sessions, thereby ensuring sustainable knowledge transfer. Additionally, Tammy supervises the Mystery Shopper Program, analyzing shopper feedback to generate actionable insights that help clients refine their retail strategies and improve overall service quality.

Her expertise extends to conducting specialized workshops on selling techniques and team building, which are tailored to boost sales performance and foster cohesive, motivated teams. Tammy’s strategic approach combines her skills in recruiting, staff development, and retail marketing to deliver measurable results for clients across various sectors. Her leadership in business development ensures Acrux Training Consultancy Ltd. remains at the forefront of industry trends, continuously enhancing its training portfolio to meet the evolving needs of retail and service-oriented businesses.