Tamara Laster
Vice President Global Sales, Strategy, and Operations at Choice Hotels International | Suwanee, Georgia, United States
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Tamara Laster serves as the Vice President of Global Sales, Strategy, and Operations at Choice Hotels International, where she leverages her extensive expertise in B2B sales strategy to drive transformative initiatives that enhance market reach and customer engagement. With a proven track record of generating over $10 million in incremental revenue within a year, Tamara conceptualized and implemented a groundbreaking program that successfully engaged more than 2,000 franchised organizations. Her strategic vision not only propelled revenue growth but also solidified Choice Hotels' position as a leader in the hospitality industry.
In her current role, Tamara focuses on the formulation and execution of innovative sales strategies that prioritize customer-centric approaches. She has developed customized B2B pricing programs aimed at capturing significant market share from corporate accounts, showcasing her adeptness in pricing strategy and analysis. By blending analytical insights with aggressive market tactics, she has fostered a culture of sales effectiveness and operational excellence that drives business transformation across the organization.
Tamara’s leadership style emphasizes the importance of dynamic team development and process optimization, ensuring that her teams are equipped to set market trends and respond swiftly to evolving customer needs. Her skills in change management and vendor management further enhance her ability to navigate the complexities of the hospitality landscape, making her a pivotal figure in steering Choice Hotels toward sustained growth and innovation. As she continues to shape the future of global sales strategy, Tamara remains committed to reinforcing a robust framework that not only meets but exceeds customer expectations.
Vice President Global Sales, Strategy, and Operations at Choice Hotels International in July 2023 to Present
Vice President, Global Sales Strategy at IHG Hotels & Resorts in December 2020 to July 2023
Head of Corporate Transient Sales Strategy, Global Sales at IHG Hotels & Resorts in June 2017 to December 2020
Senior Director - B2B Pricing, Commercial Strategy & Quantitative Analysis at ADP in August 2015 to June 2017
Director B2B Program Development, Pricing & Business Transformation at InterContinental Hotels Group in February 2011 to July 2015
Program Development Manager for Worldwide Sales Business Travel Segment at InterContinental Hotels Group in February 2011 to July 2012
Senior Manager - Product, Process and Change Managment at North Highland in August 2004 to February 2011
Manager at Accenture in June 1997 to August 2004
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The Johns Hopkins University - Carey Business School, January 2005
Duke University, Bachelor of Arts, January 1993 to January 1997
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Strategy
Program Management
Project Management
Strategic Planning
Business Intelligence
Change Management
Sales
Business Process Improvement
Cross-functional Team Leadership
Business Analysis
Management Consulting
Business Planning
Business Transformation
Pricing
Sales Effectiveness
Project Portfolio Management
SDLC
Process Improvement
Employee Training
PMO
PMP
Business Process Re-engineering
IT Strategy
Vendor Management
Stakeholder Management
Proj Management
Segmentation
Deal Desk
Pricing Strategy
Pricing Analysis
Management
Revenue Analysis
Hospitality Management
Hospitality
Tourism
Marketing Strategy
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Discover more about Choice Hotels InternationalWhat is Tamara Laster email address?
Email Tamara Laster at [email protected] and [email protected]. This email is the most updated Tamara Laster's email found in 2026.
What is Tamara Laster phone number?
Tamara Laster phone number is 4104126708.
How to contact Tamara Laster?
To contact Tamara Laster send an email to [email protected] or [email protected]. If you want to call Tamara Laster try calling on 4104126708. (updated on April 15, 2024)
What company does Tamara Laster work for?
Tamara Laster works for Choice Hotels International
What is Tamara Laster's role at Choice Hotels International?
Tamara Laster is Vice President Global Sales, Strategy, and Operations
What industry does Tamara Laster work in?
Tamara Laster works in the Hospitality industry.
Tamara Laster Email Addresses
Tamara Laster Phone Numbers
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