Tabea Wanninger

Tabea Wanninger is a seasoned Communications Consultant and Manager at Archetype, where she leverages over 6.5 years of expertise in public relations to craft impactful regional campaigns across Asia, with a particular focus on the ASEAN region and Singapore. In her current role, Tabea serves as the primary day-to-day client lead, orchestrating strategic media engagement initiatives that elevate her clients’ brand visibility and reputation. Her deep understanding of media relations, combined with her regional insights, enables her to develop tailored communication strategies that resonate with diverse audiences and foster positive media coverage.

At Archetype, Tabea is instrumental in managing complex, multi-stakeholder campaigns that align with her clients’ business objectives and regional expansion plans. She excels at coordinating cross-functional teams, ensuring seamless execution of media outreach, content development, and stakeholder engagement. Her expertise extends to providing strategic counsel on narrative positioning, crisis communication, and thought leadership initiatives, which are vital for building sustainable brand equity in competitive markets.

A passionate advocate for sustainability, Tabea actively integrates environmental and social responsibility themes into her campaigns, helping clients communicate their commitment to sustainable practices and corporate social responsibility. Her ability to combine strategic storytelling with media relations expertise makes her a trusted partner for enterprise companies seeking to enhance their regional reputation and foster meaningful engagement with stakeholders. Through her leadership at Archetype, Tabea continues to drive innovative PR solutions that deliver measurable results and support her clients’ long-term growth in Asia’s dynamic markets.