Sylvia Matitschka

Sylvia Matitschka currently serves as the Head of Business Development at octane126, where she leverages her extensive expertise in marketing, communication, and branding to drive strategic growth and innovation. In this role, Sylvia is responsible for identifying and cultivating new business opportunities across diverse sectors, including the international (motor)sports, software, and consumer industries. Her focus lies in analyzing existing business models, optimizing revenue streams, and developing innovative initiatives that align with the company’s long-term vision.

At octane126, Sylvia plays a pivotal role in shaping the company’s strategic partnerships and alliances, fostering collaborations that enhance brand visibility and market penetration. She specializes in developing new business models—ranging from B2C and B2B to B2E—by exploring both stationary workshops and digital platforms, ensuring the company remains at the forefront of industry trends. Her expertise in market research, market analysis, and marketing communication enables her to identify emerging opportunities and tailor solutions that resonate with target audiences.

Sylvia’s interdisciplinary approach combines her passion for sportmarketing, sponsorship, and Vertrieb with her strategic acumen in Unternehmensstrategie and Kommunikationsstrategie. She is committed to building bridges between different sectors and disciplines, inspiring teams to innovate and execute with persistence and responsibility. Her leadership at octane126 exemplifies her dedication to pushing boundaries, creating sustainable revenue sources, and establishing the company as a dynamic player in the evolving landscape of sports, technology, and consumer engagement.