Suzanne Stofberg

Suzanne Stofberg, as Managing Director of Weber Shandwick Netherlands, brings over 15 years of expertise in corporate and brand communications, with a proven track record of delivering impactful, strategic campaigns for some of the world's leading FMCG, healthcare, and technology clients. In her current role, Suzanne oversees the Dutch office’s operations, guiding a talented team of 15 communication professionals dedicated to elevating client brands through innovative earned media strategies powered by AI-driven insights. Her leadership is characterized by a keen ability to align creative storytelling with data-driven media relations, ensuring that client narratives resonate authentically across diverse audiences.

Suzanne’s key projects often involve complex reputation management initiatives, where her expertise in strategic communications and internal communications plays a pivotal role. She excels at developing integrated communication strategies that enhance brand visibility and foster stakeholder engagement, leveraging her deep understanding of media relations and public relations to secure earned media coverage that amplifies client messages organically. Her background in psychology and social sciences informs her approach to understanding audience behavior, enabling her to craft compelling stories that cut through the noise and build lasting brand trust.

At Weber Shandwick, Suzanne is passionate about harnessing the power of AI to optimize media strategies and deliver measurable results. Her leadership not only drives client success but also fosters a collaborative environment that encourages innovation and continuous learning. With her extensive experience and industry-specific expertise, Suzanne remains committed to shaping the future of corporate and brand communications in the Netherlands, ensuring her clients stay ahead in a rapidly evolving media landscape.