Sunga Lim

Sung-a Lim currently serves as a Senior Product Manager at Barclays Consumer Bank Europe, where she plays a pivotal role in shaping the strategic direction and execution of the bank’s credit card portfolio, with a particular focus on insurances and value-added services. Leveraging her extensive background in partnerships, loyalty marketing, and digital marketing, Sung-a drives innovative initiatives aimed at enhancing customer engagement and increasing revenue streams. Her expertise in partner acquisition and contract negotiations has been instrumental in forging strategic alliances that deliver tailored insurance solutions and value-added benefits to Barclay’s cardholders, thereby strengthening customer loyalty and retention.

In her current role, Sung-a oversees the development and management of insurance products integrated within the credit card ecosystem, ensuring they align with customer needs and regulatory standards. She collaborates closely with cross-functional teams, including product owners, marketing, and compliance, to optimize the member experience and support the growth of the bank’s digital offerings. Her deep understanding of online advertising, social media marketing, and loyalty programs enables her to craft compelling campaigns that drive member acquisition and engagement.

Sung-a’s leadership extends to mentoring her team of partnership marketing professionals, fostering a culture of innovation and continuous improvement. Her ability to analyze market trends and customer insights allows her to develop targeted marketing strategies that maximize the value of the bank’s insurance and value-added services. With her comprehensive skill set and strategic vision, Sung-a Lim continues to contribute significantly to Barclays’ goal of delivering innovative financial solutions that meet the evolving needs of its customers in a competitive digital landscape.