Stratton Sigler
Executive Director of Merchandising - Health, Beauty, Wellness, and General Merchandise at Associated Wholesale Grocers | Overland Park, Kansas, United States
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As the Executive Director of Merchandising for Health, Beauty, Wellness, and General Merchandise at Associated Wholesale Grocers (AWG), Stratton Sigler plays a pivotal role in shaping the strategic direction and driving growth within these vital categories. Leveraging his extensive expertise in joint business planning, revenue and profit growth, and P&L management, Stratton collaborates closely with AWG members to develop innovative channel strategies that align with market trends and consumer demands. His leadership in cross-functional team initiatives ensures seamless execution of merchandising programs, fostering strong strategic partnerships with suppliers and vendors to enhance product offerings and optimize supply chain efficiencies.
In his current role, Stratton spearheads key projects focused on expanding health and wellness product lines, integrating emerging FMCG innovations, and elevating the customer experience through targeted marketing and sales presentations. His ability to simplify complex processes and inspire collaboration across departments and member organizations has consistently resulted in exceeding sales targets and strengthening AWG’s competitive positioning. Stratton’s expertise in business planning and channel strategy enables him to identify new revenue streams and profit opportunities, ensuring sustained growth for both AWG and its members.
With a proven track record of inspiring high-performance teams and fostering strategic alliances, Stratton Sigler remains committed to enabling organizations and individuals to perform at their highest levels. His strategic insights and operational excellence continue to position AWG as a leader in the wholesale grocery industry, particularly within the health, beauty, wellness, and general merchandise sectors.
Executive Director of Merchandising - Health, Beauty, Wellness, and General Merchandise at Associated Wholesale Grocers in January 2025 to Present
Head of Channel Sales - Walmart at SimpleTire in December 2023 to January 2025
Sr. Director, Customer Development - Walmart at Unilever in July 2022 to April 2023
Director, Customer Development - Northeast Grocery at Unilever in July 2020 to July 2022
Board Member at National Grocers Association in July 2020 to February 2022
Sales Operations Project Team Lead - North America at Unilever in March 2018 to July 2020
Customer Business Lead - Walmart at Unilever in January 2016 to March 2018
Team Leader - Grocery at Unilever in June 2013 to December 2015
Region Sales Manager at Unilever in July 2012 to May 2013
National Accounts / International Business Development Manager at Russell Stover Candies in January 2010 to July 2012
Unit Sales Manager at Altria in March 2005 to December 2009
Sales Development Associate at Altria in November 2004 to February 2005
Territory Sales Manager at Altria in May 2003 to October 2004
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The University of Kansas, Master of Business Administration - MBA
The University of Kansas, B.S.
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Strategic Leadership
Business-to-Business (B2B)
E-Commerce
Joint Business Planning
Long Range Planning
Revenue & Profit Growth
Problem Solving
P&L Management
Oral Communication
Workshops
Strategic Thinking
Client Requirements
Interpersonal Skills
Top Line Growth
Business Planning
Bottom Line Growth
Talent Management
Consumer Products
Cross-functional Team Leadership
Channel Strategy
Team Leadership
International Sales
Executive-level Communication
Analytical Skills
Fast-Moving Consumer Goods (FMCG)
Business Strategy
Forecasting
Sales Leadership
Sales Strategy
Sales Processes
Sales Negotiation
Strategic Partnerships
Team Management
Microsoft Excel
Leadership Development
Strategic Planning
Team Collaboration
Team Building
Business Development
Sales Management
Sales
Management
Account Management
Pricing
Retail
Negotiation
Strategy
Sales Presentations
Marketing
New Business Development
Contract Negotiation
Training
Recruiting
Coaching
Sales Operations
Leadership
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Discover more about Associated Wholesale GrocersWhat is Stratton Sigler email address?
Email Stratton Sigler at [email protected], [email protected] and [email protected]. This email is the most updated Stratton Sigler's email found in 2026.
How to contact Stratton Sigler?
To contact Stratton Sigler send an email to [email protected], [email protected] or [email protected]. (updated on April 26, 2025)
What company does Stratton Sigler work for?
Stratton Sigler works for Associated Wholesale Grocers
What is Stratton Sigler's role at Associated Wholesale Grocers?
Stratton Sigler is Executive Director of Merchandising - Health, Beauty, Wellness, and General Merchandise
What is Stratton Sigler's Phone Number?
Stratton Sigler's phone (316) ***-*375
What industry does Stratton Sigler work in?
Stratton Sigler works in the Computer Software industry.
Stratton Sigler Email Addresses
Stratton Sigler Phone Numbers
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