Stori Waugh

Stori Waugh currently serves as the Senior Director of Social Impact and ESG Strategy at CrowdStrike, where she leverages her extensive background in marketing, strategic planning, and operational management to drive meaningful corporate purpose initiatives. In this role, Stori is instrumental in shaping CrowdStrike’s sustainability and social responsibility agenda, aligning ESG objectives with the company’s broader business goals. Her expertise in go-to-market strategy, demand generation, and sales enablement allows her to develop innovative programs that resonate with stakeholders, from customers to employees and community partners.

At CrowdStrike, Stori leads cross-functional teams to implement impactful social impact projects, fostering a culture of purpose-driven growth. Her work involves integrating ESG considerations into product management and strategic partnerships, ensuring that the company's initiatives not only meet compliance standards but also create tangible value for society and the environment. Her ability to work across diverse organizational functions—marketing, sales, product, and operations—has been key to executing scalable programs that enhance CrowdStrike’s reputation as a responsible corporate citizen.

With over two decades of experience in marketing for SMBs and Fortune 50 companies, Stori Waugh’s transition into social impact and ESG strategy reflects her passion for leveraging corporate influence to drive positive change. Her leadership in this space underscores her commitment to building high-performing teams and managing complex initiatives in fast-paced, dynamic environments. Through her strategic vision and collaborative approach, Stori continues to position CrowdStrike as a leader in technology-driven social responsibility, demonstrating how purpose and profit can effectively coexist in today’s evolving cybersecurity landscape.