Steven Fishoff

Steven Fishoff, as a Partner at 220 New Roc LLC, brings a wealth of expertise in ecommerce operations, strategic growth, and retail arbitrage. His current role involves overseeing the company's day-to-day operations, ensuring seamless supply chain management, and driving revenue growth within the competitive landscape of small appliances, consumer electronics, and home goods. With a keen focus on leveraging data-driven insights and operational efficiencies, Steven has been instrumental in scaling the business from its inception in 2018 to achieving annual revenues between $20 million and $30 million.

A core aspect of Steven’s leadership lies in fostering strong relationships with suppliers, third-party back office providers, and customers, emphasizing trust, integrity, and ease of doing business. His proficiency in tools like Microsoft Excel and Microsoft Office enables him to analyze sales data, optimize inventory management, and streamline customer service processes, ensuring the company maintains a competitive edge in the ecommerce space.

Key projects under his stewardship include expanding product categories through retail arbitrage strategies, enhancing operational workflows, and implementing innovative solutions to improve order fulfillment and customer satisfaction. Steven’s deep understanding of ecommerce trends, combined with his ability to lead a lean team of six full-time employees, positions him as a strategic visionary committed to sustainable growth and operational excellence. His expertise not only supports the company’s current success but also paves the way for future expansion in a rapidly evolving retail environment.