Steve Rixe

Steve Rixe is an accomplished Senior National Sales Manager at Reebok CCM Hockey, where he leverages his extensive experience in the sporting goods industry to drive sales and enhance customer relationships. With a robust background in customer service, sales management, and marketing strategy, Steve oversees a dedicated team of 13 sales professionals, managing a diverse portfolio of 600 independent accounts. His role encompasses a wide range of responsibilities, including program development, pricing strategies, credit management, and inventory oversight, all of which are critical to maintaining the competitive edge of CCM Hockey in the marketplace.

Steve's expertise in forecasting and merchandising allows him to anticipate market trends and consumer demands, ensuring that his team is well-equipped to meet the needs of retailers and end-users alike. His strategic approach to retail and product development not only enhances brand visibility but also fosters strong partnerships with independent accounts, driving sales growth and customer loyalty. By implementing innovative marketing strategies, Steve effectively positions CCM Hockey products to resonate with target audiences, ultimately contributing to the brand's success in a highly competitive industry.

Graduating from Augsburg College, Steve's academic background complements his practical experience, providing him with a solid foundation in business principles. His commitment to excellence and passion for the sporting goods sector make him a valuable asset to Reebok CCM Hockey, as he continues to push the boundaries of sales performance and customer satisfaction in the hockey market.