Steph Jin

Steph Jin currently serves as a Digital Marketing Manager at trivago, where she leverages her extensive expertise in SEM, affiliate marketing, and online advertising to drive innovative marketing strategies and optimize campaign performance. In her role, Steph oversees a diverse portfolio of paid media initiatives, including global paid app campaigns on both Android and iOS platforms. She is responsible for analyzing campaign data to identify opportunities for performance improvements, testing new creatives to enhance user engagement, and exploring emerging publisher partnerships such as TikTok and Snapchat to expand reach and diversify traffic sources.

A key aspect of Steph’s role involves managing DEA (Discovery and Exploration Ads) campaigns, where she continuously tests and refines discovery strategies to maximize visibility and conversions. Her proficiency in data analysis allows her to interpret complex performance metrics, enabling her to make data-driven decisions that optimize ROI across multiple channels. Additionally, Steph plays a vital role in content optimization for trivago’s CRM initiatives, setting up thematic campaigns and preparing compelling content for the weekly "Inspire" emails, which foster user engagement and brand loyalty.

Her expertise in digital marketing, combined with her skills in website administration, display advertising, and online marketing communications, positions her as a strategic leader within trivago’s marketing team. Steph’s ability to integrate SEM, affiliate marketing, and online advertising tactics ensures that trivago remains competitive in the highly dynamic travel industry, continuously innovating to attract and retain users through targeted, data-informed campaigns.