Stacey Pearson

Stacey Chambers Pearson currently serves as the Senior Manager of Digital Ad Operations at HMP Global, where she plays a pivotal role in overseeing the execution and performance of digital advertising campaigns across the organization’s diverse healthcare platforms. In this capacity, Stacey leverages her extensive expertise in campaign management, optimization, and performance analysis to deliver measurable results for clients and internal stakeholders alike. Her deep understanding of digital media and online advertising tools, such as DART for Publishers, comScore, and Google Analytics, enables her to develop data-driven insights that inform strategic decision-making and enhance campaign effectiveness.

One of Stacey’s key contributions involves streamlining ad operations processes to improve team efficiency and reduce turnaround times. She actively collaborates with sales, editorial, and technical teams to ensure seamless campaign execution, from initial setup to performance reporting. Her proficiency in building custom HTML eBlasts allows her to target specific audiences effectively, increasing engagement and ROI for healthcare clients. Additionally, Stacey’s expertise in resolving billing discrepancies and managing ad trafficking workflows ensures smooth operational workflows and client satisfaction.

Her role also involves staying abreast of emerging trends and technologies in digital advertising, such as programmatic buying and audience targeting strategies, to continually optimize campaign performance. By integrating tools like HypeMobi and Microsoft Excel for detailed performance analysis, Stacey ensures that campaigns are not only executed flawlessly but also deliver actionable insights for future initiatives. Her strategic approach and technical acumen make her a key driver of success in HMP Global’s digital advertising efforts, helping the organization maintain its leadership in healthcare publishing and education.