Sorcha Breen, Head of Commercial, Musgraves Group IOI at Diageo

Sorcha Breen

Head of Commercial, Musgraves Group IOI at Diageo | Ireland

Profile last verified June 2026
Wine & Spirits Verified Profile Ireland University of Limerick
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***@gmail.com

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(**) *** *** 193

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Sorcha Breen holds the title of Head of Commercial at Musgraves Group IOI while advancing Diageo’s international business development and commercial strategies in Ireland. A University of Limerick graduate, she applies her expertise in FMCG and the wine and spirits industry to expand brand portfolios and operational scale. Her work prominently integrates women in leadership initiatives and diversity programs across the global premium drinks corporation.

BEST APPROACH TO REACH Sorcha Breen

Reach out via personal email with a concise, targeted message highlighting specific synergies between your offerings and Diageo’s international commercial expansion or diversity initiatives in the Irish FMCG market.

Sorcha Breen Socials
Sorcha Breen Work Experience

Head of Commercial, Musgraves Group IOI at Diageo in May 2023 - Present

Head of Customer Planning & Activation at Diageo in June 2022 - May 2023

Commercial Controller - India & Middle East at Diageo in November 2019 - June 2022

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Area Manager - India, Middle East and North Africa Travel Retail at Brown-Forman in May 2017 - November 2019

Travel Retail Manager - Middle East & North Africa at Brown-Forman in May 2015 - May 2017

Travel Retail Manager - Gulf Region at Brown-Forman in April 2013 - May 2015

Business Development – Marketing at ABB in June 2012 - March 2013

Business Development and Support - Cabin Definition A320 at AIRBUS Industries in January 2010 - January 2011

Sorcha Breen Education

University of Limerick, Bachelor of Commerce (B.Com.), July 2026

CIM | The Chartered Institute of Marketing, July 2026

University of Montpellier, Bachelor of Commerce (B.Com.), July 2026

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Loreto Secondary School, Leaving Certificate, July 2026

Sorcha Breen Skills
Marketing Team Management Project Management Team Leadership Economics Sales Market Analysis Multilingual Strategy Marketing Communications Financial Analysis Business Strategy Communication International Business Development Proactivity PRINCE2 Travel Retail Brand Management Brand Activation Brand Development Luxury Brand Marketing Alcoholic Beverages French Duty Free Product Innovation Relationship Marketing Marketing Management Pricing Strategy Promotions Retail Management Business Development Analytical Skills Account Management Beverage Industry
About Sorcha Breen’s Current Company
Diageo

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.

Discover more about Diageo
Sorcha Breen’s Colleagues
Carlos Figueroa

Carlos Figueroa

Mexico City Metropolitan Area

Senior Program Manager | Digital Project Leader | Leading Through Cohesion to Deliver Strategic Impact

D&T Senior Project Management at DIAGEO
(July 2022 – Present)

Steph Loxley

Steph Loxley

Greater Sydney Area

Senior Brand Manager - Smirnoff at Diageo

Senior Brand Manager - Smirnoff at Diageo
(March 2024 – Present)

Pavitra Arun

Pavitra Arun

Bengaluru, Karnataka, India

Senior Associate at Diageo

Senior Associate at Diageo
(October 2024 – Present)

Rebbon Mariwa

Rebbon Mariwa

Nairobi County, Kenya

Manufacturing Professional| Business Analytics Enthusiast

Quality Assurance Senior Associate at Diageo
(October 2023 – Present)

Ruta Ziabkute

Ruta Ziabkute

County Dublin, Ireland

Baileys Global Marketing Manager, Diageo

Baileys Global Marketing Manager at Diageo
(June 2025 – Present)

M Nagasairam

M Nagasairam

Bengaluru, Karnataka, India

Junior Manager – Workday Process Operations Specialist | Optimizing Talent & Performance Workflows | Reporting, Security & Data Management

Junior Manager - People Process Operations at Diageo
(September 2024 – Present)

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Frequently asked questions about Sorcha Breen

What is Sorcha Breen email address?

Email Sorcha Breen at [email protected] and [email protected]. This email is the most updated Sorcha Breen's email found in 2026.

How to contact Sorcha Breen?

To contact Sorcha Breen send an email to [email protected] or [email protected]. (updated on June 2026)

What company does Sorcha Breen work for?

Sorcha Breen works for Diageo.

What is Sorcha Breen's role at Diageo?

Sorcha Breen is Head of Commercial, Musgraves Group IOI

What industry does Sorcha Breen work in?

Sorcha Breen works in the Wine & Spirits industry.

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