Sonja Renkens
Head of Marketing DACHDK at Groupe Pierre & Vacances / Center Parcs Germany GmbH | Cologne, North Rhine-Westphalia, Germany
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Sonja Renkens currently serves as the Head of Marketing DACHDK at Groupe Pierre & Vacances / Center Parcs Germany GmbH, where she leverages her extensive expertise to drive innovative brand strategies and impactful marketing campaigns across the DACH region. In her role, she oversees a dynamic portfolio of brand building and activation initiatives, focusing on creating memorable brand experiences that resonate with both internal stakeholders and external customers. Sonja’s leadership in digital marketing and content management has been instrumental in enhancing the group's digital presence, utilizing agile tools and data-driven insights to optimize online marketing efforts and social media engagement.
Her key projects often involve the integration of innovative digital solutions, such as immersive content strategies and targeted promotions, to strengthen brand loyalty and attract new audiences. With a strong background in FMCG, service industries, and retail, Sonja applies her cross-industry knowledge to develop tailored marketing approaches that align with consumer behaviors and market trends. Her expertise in project management and event management ensures seamless execution of large-scale campaigns and brand activations, fostering a cohesive brand narrative across multiple touchpoints.
Sonja’s passion for making brands tangible—both externally through compelling storytelling and internally through team engagement—drives her commitment to delivering authentic brand experiences that support sustainable growth. Her proficiency in moderation, digital innovation, and agile methodologies positions her as a forward-thinking leader capable of navigating the evolving digital landscape and inspiring her teams to achieve strategic marketing objectives.
Head of Marketing DACHDK at Groupe Pierre & Vacances / Center Parcs Germany GmbH in January 2023 to Present
Manager Brand Development & External Relations at QVC HANDEL S.A.R.L. & CO KG in July 2020 to December 2022
Head of Brand & Event Management at meinestadt.de GmbH (Axel Springer SE) in May 2018 to May 2020
Head of Strategic Marketing at WARSTEINER Brauerei Haus Cramer Management Gmbh in August 2017 to January 2018
Consulting & Projects at Sonja Renkens -- Marketing // Kommunikation // Management in July 2016 to December 2017
Head of Marketing-Communication & Internal Communication at AXA Konzern AG in January 2014 to June 2016
Head of Marketing-Communication at AXA Konzern AG in January 2008 to December 2013
Senior Brand Manager funny-frisch at Intersnack Knabber-Gebäck GmbH & Co.KG in April 2004 to December 2007
Brand Manager Kraft Mirácoli at Kraft Foods Deutschland (now: Mondelez) in September 1999 to March 2004
Internship Marketing (Customer Relationship Programs) at Luftansa German Airlines, East Meadow (New York, USA) in August 1997 to November 1997
Internship Marketing at Procter & Gamble GmbH / Eurocos in March 1997 to April 1997
Internship Productmanagement at Sony Deutschland GmbH in August 1996 to October 1996
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Westfälische Wilhelms-Universität Münster, Diplom-Kauffrau, August 1994 to August 1999
Media Werbeteam, Kaarst / C.C.M.D. Werbeagentur GmbH, Willich, August 1992 to August 1994
Fichte-Gymnasium Krefeld, August 1983 to August 1992
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Marketing
Brand Management
Digitales Marketing
Sales Marketing
Produktmanagement
Advertising
Direct Marketing
Corporate Communications
Internal Communication
Project Management
Public Relations
Social Media
Marketing Strategy
Eventmanagement
Trade Marketing
Design
Market Research
Change Management
Digital Marketing
Business-to-Business (B2B)
Portfolio Management
Online Marketing
Employer Branding
Food
Moderation
Business Coaching
Leadership
Team Building
Communication
Promotions
Innnovation
Launch Management
Integrated Campaigns
Business-to-Consumer (B2C)
Digital Industry
Service Industry
Agency Management
Blue Ocean Strategy
Agile Tools
Brand Marketing
Marketing Communication
Diversity und Inklusion
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What is Sonja Renkens email address?
Email Sonja Renkens at [email protected]. This email is the most updated Sonja Renkens's email found in 2026.
How to contact Sonja Renkens?
To contact Sonja Renkens send an email to [email protected]. (updated on March 08, 2025)
What company does Sonja Renkens work for?
Sonja Renkens works for Groupe Pierre & Vacances / Center Parcs Germany GmbH
What is Sonja Renkens's role at Groupe Pierre & Vacances / Center Parcs Germany GmbH?
Sonja Renkens is Head of Marketing DACHDK
What is Sonja Renkens's Phone Number?
Sonja Renkens's phone (**) *** *** 356
What industry does Sonja Renkens work in?
Sonja Renkens works in the Leisure, Travel & Tourism industry.
Sonja Renkens Email Addresses
Sonja Renkens Phone Numbers
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