Sonja Mulic

Sonja Mulic, as the Head of Marketing Partnerships at Readly, brings a strategic and innovative approach to fostering impactful collaborations that resonate across diverse markets. In her current role, she oversees an international team dedicated to developing and executing partnership strategies that not only drive sustainable subscriber growth but also enhance brand visibility in the competitive digital publishing landscape. Sonja’s expertise in marketing strategy, supplier negotiation, and strategic partnerships enables her to identify and cultivate relationships with well-known international brands, ensuring mutually beneficial collaborations that align with Readly’s mission to make quality journalism accessible to all.

Her key projects often involve designing integrated marketing campaigns that leverage data analysis and market insights to optimize engagement and conversion rates. By leading contract negotiations and key account development, Sonja ensures that each partnership delivers maximum value, fostering long-term growth and brand loyalty. Her deep understanding of e-commerce and marketing campaign planning allows her to craft tailored initiatives that resonate with diverse audiences across 12 markets, adapting strategies to local preferences while maintaining a cohesive global brand presence.

Reporting directly to the CMO, Sonja plays a pivotal role in strategy development and forecasting, aligning partnership efforts with Readly’s overall business objectives. Her leadership not only drives business growth but also reinforces Readly’s position as a leader in digital magazine subscriptions, emphasizing the importance of strategic alliances in expanding reach and impact. If you’re interested in exploring collaboration opportunities, Sonja’s open approach and industry expertise make her a valuable partner in creating innovative marketing solutions that deliver measurable results.