Sonja Mauerhoff

Sonja Mauerhoff brings a wealth of expertise to her role as Project Manager Online at ARRI, where she oversees complex digital initiatives that drive the company's online presence and marketing performance. Her current responsibilities include managing the end-to-end website relaunch, ensuring a seamless integration of innovative web development practices with strategic online marketing efforts. Sonja’s proficiency in agile project management methodologies, particularly SCRUM, enables her to coordinate cross-functional teams efficiently, fostering collaboration between developers, designers, and marketing specialists to deliver high-impact web solutions on time and within budget.

A key focus of her work involves optimizing the customer journey through meticulous management of user touchpoints and web-analytics, utilizing KPI dashboards to monitor campaign performance and inform data-driven decisions. Her expertise in SEO (both on-page and off-page), marketing automation, and CRM marketing allows her to develop targeted lead generation strategies and enhance online campaigns, ultimately increasing engagement and conversion rates. Sonja also guides agencies and external partners in implementing marketing tools such as CMS platforms, marketing sales funnels, and paid advertising campaigns across social media and Google Ads.

Her comprehensive skill set encompasses content management, email marketing, and the integration of marketing automation systems, enabling ARRI to streamline marketing workflows and improve efficiency. With a strong background in knowledge and document management, she ensures that project documentation and marketing assets are well-organized and accessible. Sonja’s strategic approach and hands-on experience in web analytics, KPI reporting, and online project management position her as a vital driver of ARRI’s digital transformation and online marketing success.