Sonia Ramirezguarin

Sonia Ramirez-Guarin currently serves as the Sr. Principal of Marketing & Communication Operations at Communities In Schools (CIS) National Office, where she plays a pivotal role in shaping the organization’s strategic outreach and engagement initiatives. In this capacity, Sonia leverages her extensive expertise in marketing operations, project management, and Agile transformation to enhance CIS’s brand visibility and stakeholder communication efforts. Her leadership is instrumental in streamlining marketing workflows, implementing innovative communication strategies, and fostering a culture of continuous improvement across the organization.

At CIS, Sonia oversees a wide array of key projects, including the development of integrated marketing campaigns, sponsorship activation, and media buying strategies that amplify the organization’s mission to support students’ success. She collaborates closely with cross-functional teams to transform departmental goals into actionable tactics, ensuring alignment with organizational KPIs and OKRs. Her proficiency in data visualization and analytics enables her to measure campaign effectiveness, optimize resource allocation, and demonstrate impact to funders and partners.

Sonia’s expertise extends to change management and Agile methodologies, where she has successfully coached teams through transformation initiatives that improve operational efficiency and foster innovation. Her strategic approach to marketing communications, combined with her creativity and ability to manage complex projects, positions her as a key driver of CIS’s growth and community impact. With a focus on leveraging digital media, social media platforms, and press releases, Sonia ensures that CIS’s messaging resonates with diverse audiences, ultimately advancing the organization’s mission to empower students and strengthen communities.