Sonia Daniela

Sonia Daniela currently serves as a Partner and a key member of the founding team at Ubanku, a pioneering fintech dedicated to advancing social and financial inclusion among Generation Z. In her role, she leverages her extensive expertise in organization development, strategic planning, and operations management to drive the company’s mission of creating accessible financial solutions tailored to young people’s needs. Sonia’s background in science provides her with a systemic perspective, enabling her to analyze complex challenges within the fintech landscape and develop innovative, data-driven strategies that align with Ubanku’s vision. Her approach combines the scientific method with lean startup principles, fostering a culture of continuous experimentation and iterative improvement—crucial for navigating the dynamic and rapidly evolving financial technology sector.

At Ubanku, Sonia has led several key projects, including the development of enlaU, a suite of ex-corporate products designed to enhance student life through financial literacy, digital banking, and social impact initiatives. Her expertise in project management and operations ensures that these initiatives are executed efficiently, with a focus on scalability and sustainability. Additionally, Sonia’s skills in intercultural communication and team building have been instrumental in cultivating a diverse and collaborative work environment, essential for fostering innovation and social impact. Her passion for empowering entrepreneurs and her commitment to social good underpin her strategic leadership, making her a vital driver of Ubanku’s growth and its mission to bridge financial gaps for underserved youth populations.