Sonall Ambure

Sonall Ambure is a seasoned supply chain professional with over 12 years of extensive experience in procurement, replenishment, and supply planning within the retail industry. Currently serving as Senior Manager at Reliance Digital Retail Ltd., Sonall plays a pivotal role in orchestrating end-to-end supply chain operations across a vast network that includes over 1,800 stores, 29 distribution centers, and multiple e-commerce platforms. His expertise lies in managing a complex "One Inventory" model that ensures seamless stock availability across retail outlets, online channels, institutional sales, and B2B channels nationwide.

In his current role, Sonall is responsible for strategic supply chain planning, procurement, and vendor management, with a focus on optimizing inventory levels and reducing costs through innovative sourcing strategies and efficient demand forecasting. His proficiency in Open-to-Buy (OTB) management and working capital optimization enables the organization to maintain a healthy balance between inventory investment and sales growth. Sonall’s deep understanding of international market dynamics and global sourcing of IT and mobile accessories has been instrumental in driving cost efficiencies and expanding Reliance Digital’s product portfolio.

Adept at project management and team leadership, Sonall consistently leverages his skills in supply chain management, import logistics, and strategic planning to streamline operations and enhance service levels. His ability to navigate the complexities of multi-channel retail logistics, coupled with his expertise in vendor and supplier management, positions him as a key driver of Reliance Digital’s supply chain excellence. Through his leadership, the organization continues to strengthen its supply chain resilience, ensuring optimal stock availability and customer satisfaction across all touchpoints.