Sonah Lee

Sonah Lee currently serves as the Head of Marketing and Marketing Director at LG Electronics Brasil, where she leverages over 25 years of extensive experience in the marketing industry to drive innovative strategies and impactful campaigns. In her leadership role, Sonah oversees the development and execution of integrated communication strategies that seamlessly blend On/Off media activities, ensuring cohesive brand positioning and measurable sales results. Her deep understanding of the electro-electronic segment enables her to craft data-driven solutions that enhance brand visibility and consumer engagement across diverse channels.

At LG Brasil, Sonah has spearheaded key projects focused on product innovation and portfolio renewal, aligning marketing initiatives with short, medium, and long-term business objectives. Her expertise in strategic planning, combined with her proficiency in digital marketing, SEO, and social media, allows her to optimize media planning and performance measurement, generating actionable insights that inform future campaigns. She is adept at leading cross-functional teams, fostering collaboration between ISM, trade marketing, and creative departments to deliver cohesive messaging and impactful consumer experiences.

Sonah’s comprehensive knowledge of the entire electro-electronic industry, from strategic planning to execution, positions her as a vital driver of LG’s brand positioning and sales growth in Brazil. Her skills in keyword research, metrics analysis, and digital strategy enable her to adapt quickly to evolving market trends, ensuring LG remains at the forefront of innovation and consumer relevance. Her leadership exemplifies a strategic, data-informed approach to marketing that consistently delivers measurable results and sustainable growth for the brand.