Solene Lee

Solene Lee currently serves as the Creative Design Director at GINLEE Studio Pte Ltd, where she seamlessly integrates her extensive background in corporate finance with her passion for innovative fashion design. In her role, Solene leads the overall design direction, ensuring that the brand’s aesthetic remains both contemporary and timeless, while aligning with strategic business objectives. Her expertise in art direction and interactive creative direction allows her to craft compelling visual narratives that resonate across digital platforms, elevating GINLEE’s brand presence globally.

A key focus for Solene is overseeing product development, from conceptualization to execution, with a keen eye on sustainable sourcing and supplier relations. Her financial acumen—honed through years of managing budgets, cost control, and supply chain management—enables her to optimize operational efficiency without compromising creative integrity. She leverages her skills in financial systems such as SAP and Oracle to ensure seamless integration of design and financial planning, facilitating data-driven decision-making that supports the brand’s growth ambitions.

Under her leadership, GINLEE Studio has expanded its footprint through innovative e-commerce strategies, dynamic social media campaigns, and strategic collaborations with international partners. Her unique blend of business insights and creative expertise positions her as a pivotal figure in shaping the brand’s future, driving both aesthetic excellence and sustainable business growth in the competitive fashion industry.