Soki Kondo

Soki Kondo currently serves as the Country Sales Manager for Farm Frites in Japan, where he leverages over two decades of extensive experience in the consumer goods sector, particularly within the Food industry. His role encompasses the comprehensive management of Farm Frites’ business operations in Japan, with a strategic focus on expanding market share and enhancing brand awareness across the Japanese market. Soki’s expertise in business development is instrumental in channel development and securing new customer partnerships, enabling the company to penetrate emerging segments and strengthen its presence in a competitive landscape.

In his capacity, Soki is responsible for formulating and executing sales strategies that align with local market dynamics, ensuring sustainable growth. His leadership extends to people management, where he oversees staff hiring and develops a high-performing local team organization. By optimizing team structure and fostering a collaborative environment, he ensures that sales and marketing initiatives are effectively implemented to meet business objectives.

Soki’s proficiency in areas such as merchandising, store development, and strategic planning has been pivotal in elevating Farm Frites’ brand positioning. His hands-on approach to business development, combined with his deep understanding of consumer preferences and industry trends, allows him to identify new opportunities and adapt swiftly to market changes. With a keen focus on customer relationship management and strategic channel expansion, Soki continues to drive growth and innovation within the Japanese food industry, making him a key asset to Farm Frites’ ongoing success in Japan.