Sohee Hong

Sohee Hong currently serves as a Creative Director at teamLab / チームラボ, where she leverages her extensive background in art and technology to craft groundbreaking immersive experiences. In her role, Sohee oversees the conceptualization, design, and installation of large-scale digital art exhibitions that seamlessly blend media art, interactive technology, and storytelling. Her expertise in project management ensures that each installation—ranging from indoor exhibitions to outdoor, site-specific works—meets both artistic vision and technical precision, often spanning diverse international venues across Europe, North America, and Asia.

A key aspect of her work involves leading multidisciplinary teams through complex project workflows, including contract negotiations, scheduling, and PR verification, ensuring smooth execution from concept to completion. Sohee’s portfolio includes over 20 international immersive projects, many of which push the boundaries of audience engagement through innovative use of Unity3D, Processing, and other cutting-edge digital tools. Her leadership extends to mentoring junior colleagues, particularly in enhancing their English communication skills for global collaboration.

Her creative approach emphasizes the integration of media art, interactive design, and live entertainment, transforming traditional exhibition spaces into dynamic, participatory environments. With skills spanning Adobe Photoshop, After Effects, Rhino 3D, and Watercolor, Sohee combines technical proficiency with artistic sensibility to produce compelling visual narratives. Her work at teamLab exemplifies a commitment to redefining the relationship between art and technology, fostering immersive experiences that challenge perspectives and inspire new ways of engaging with art in the digital age.