Sofia Shustova

Sofia Shustova, as a Senior Business Consultant in Customer Journey Strategy & Development at Plan.Net Group, brings a wealth of expertise in crafting innovative, customer-centric solutions within the rapidly evolving E-Mobility sector. Her current role involves leading strategic initiatives that enhance the overall customer experience across electric vehicle (EV) brands, focusing on BEV (Battery Electric Vehicles), PHEV (Plug-in Hybrid Electric Vehicles), and charging ecosystems. Sofia leverages her deep understanding of branding, marketing communications planning, and digital analytics to develop comprehensive strategies that resonate with target audiences and drive engagement.

At Plan.Net Group, Sofia plays a pivotal role in designing and implementing integrated campaigns that seamlessly connect brand messaging with user experience, utilizing tools like Google Analytics and Adobe Photoshop to analyze data and create compelling visual content. Her expertise in social media platforms such as Instagram and her proficiency in brand strategy enable her to craft compelling narratives that elevate brand awareness and foster customer loyalty in the competitive EV market. Sofia’s analytical skills allow her to identify emerging trends and customer pain points, translating these insights into actionable strategies that optimize the entire customer journey—from awareness and consideration to purchase and post-sale engagement.

Her key projects often involve collaborating with cross-functional teams to develop innovative charging ecosystem solutions, ensuring a smooth and intuitive experience for EV users. Sofia’s strategic approach is rooted in her belief that “In the middle of every difficulty lies opportunity,” which drives her to turn complex challenges in the E-Mobility landscape into growth opportunities for her clients. Her combination of branding expertise, digital marketing acumen, and a customer-first mindset makes her a vital asset in shaping the future of sustainable transportation.