Simone Wirth

Q: What is Simone Wirth email address?

Email Simone Wirth at simone.wirth@ipsos.com. This email is the most updated Simone Wirth's email found in 2026.

Q: How to contact Simone Wirth?

To contact Simone Wirth send an email to simone.wirth@ipsos.com. (updated on March 07, 2025)

(Senior) Research Consultant - Mystery Shopping at GfK | Nuremberg, Bavaria, Germany

About Simone Wirth

Simone Wirth is a highly experienced Senior Research Consultant at GfK, specializing in Mystery Shopping within the Technology, Automotive, Retail, and FMCG sectors. In her current role, Simone oversees the end-to-end execution of international Mystery Shopping studies, ensuring that each project delivers actionable customer insights and supports strategic decision-making for her clients. Her expertise lies in managing complex, multi-country research initiatives, coordinating seamlessly with diverse field agencies, and optimizing study processes to enhance efficiency and data quality.

Simone’s day-to-day responsibilities include maintaining close contact with clients to understand their specific objectives, tailoring Mystery Shopping programs to meet industry-specific needs, and continuously refining methodologies to improve the reliability and relevance of findings. She excels at steering all project phases—from study setup and fieldwork coordination to data analysis and reporting—ensuring timely delivery and high standards of quality. Her focus on process optimization has led to innovative approaches in study design and execution, reducing costs while increasing the depth of customer insights.

With a strong background in project management, consulting, and market research, Simone leverages her skills to deliver comprehensive customer experience evaluations that inform retail strategies, product development, and service improvements. Her industry expertise enables her to interpret data within the context of current market trends, providing clients with a competitive edge. As a team leader, she fosters collaboration across cross-functional teams, driving continuous improvement in Mystery Shopping methodologies and contributing to GfK’s reputation as a trusted partner in customer insight research.

Simone Wirth Work