Simone Martins

Director Global Public Sector at THE FEMALE HEALTH COMPANY (UK) PLC | São Paulo, São Paulo, Brazil

About Simone Martins

Simone Martins currently serves as the Director of Global Public Sector at The Female Health Company (UK) PLC, where she plays a pivotal role in advancing the organization's mission to enhance sexual and reproductive health through innovative solutions. With a robust background in business development and program advisory roles, Simone has been instrumental in the strategic expansion of female condom markets across Latin America. Since joining FHC in 2016, she has leveraged her expertise in sales management, business negotiations, and market strategy to drive impactful initiatives that empower women and promote safe sexual practices.

Under Simone's leadership, key projects have focused on increasing accessibility to the FC2 female condom, the only female-initiated condom that provides comprehensive protection against sexually transmitted infections and unplanned pregnancies. Her efforts have not only contributed to the growth of the female condom market but have also fostered partnerships with governmental and non-governmental organizations to implement educational programs and distribution strategies tailored to local communities.

Simone's extensive experience as a Program Advisor for Latin America and the Caribbean has equipped her with a deep understanding of the unique challenges and opportunities within the region. Her skills in identifying new business opportunities and developing effective sales strategies have been vital in navigating complex public sector landscapes. By combining her passion for women's health with her strategic acumen, Simone continues to drive meaningful change, ensuring that women have the resources and knowledge they need to make informed choices about their sexual health.

Simone Martins Work