Simone Diaco

We are Datawizard Srl, a mix of developers, data scientists, designers, pharmacists, marketers and leadership. DataWizard was founded in Rome, Italy, in 2012 by two renowned entrepreneurs – Francesco Romano Marcellino and Massimiliano Magrini – who have extensive leadership experience in ICT and Healthcare industries, previously serving in high-level management positions in companies such as Altavista, Google, IBM, Oracle and PricewaterhouseCoopers for the last twenty years. Starting with a humble team and a big vision to be the global leader in mobile pharmacy services, they started developing the Pharmawizard platform and and closed their first round of Private Equity Seed funding in March 2014. In response to the information gap between public institutions, professionals and patients, the original goal of Datawizard was to be a set of digital services that deliver Third Party and Open Data from official, up-to-date medical datasets in an innovative, user-friendly, personalised way. By using a hybrid technology approach that draws on a Semantic Search Engine, Natural Language Processing (NLP), Machine Learning, Information Retrieval and Ontology-based techniques, users can quickly extract targeted data by typing a drug name, active ingredient or symptom, and the system, by learning over time, continuously improves its search engine’s performance. The importance of good UX design was never underestimated and the platform’s design was informed through an intensive study on usability based on direct feedback from end-users. In September 2014, Datawizard launched Pharmawizard 1.0 web & mobile apps in Italy with a B2C model and received an outstanding response: - 600,000 iOS/Android Downloads - 140,000 Monthly Active User - 15 Million queries - 1,3 Million products in Pharmawizard Database