Simone Biehl

Simone Biehl currently serves as the Revenue Operations System Manager at Moonfare, where she plays a pivotal role in optimizing the company's sales and customer engagement processes through strategic system integration and automation. Leveraging her extensive experience with CRM and business intelligence tools such as Salesforce, HubSpot, Tableau, and Mixpanel, Simone has been instrumental in streamlining revenue operations to enhance overall efficiency and customer experience. Her expertise in designing and implementing scalable workflows within HubSpot has enabled Moonfare to better manage its sales pipeline, automate outreach, and improve lead nurturing strategies.

One of her key projects involves building an outbound prospecting workspace that automates critical touchpoints based on user profile engagement and event data, significantly increasing the effectiveness of Moonfare’s targeted marketing efforts. Additionally, Simone manages the seamless synchronization of leads generated from paid advertising campaigns, website traffic, and profile events, ensuring data consistency across platforms. Her work in developing and maintaining the customer journey lifecycle—spanning assisted onboarding to product-led growth (PLG)—has been vital in driving customer retention and lifetime value.

Simone’s strong interpersonal skills and ability to communicate complex technical concepts clearly to cross-functional teams and senior management have fostered a collaborative environment that encourages innovation. Her expertise in data analysis, market analysis, and business development complements her technical acumen, making her a key driver of Moonfare’s revenue growth and operational excellence. With a proactive approach and minimal need for supervision, Simone continues to deliver impactful solutions that align with Moonfare’s strategic goals in the competitive fintech landscape.