Simon Koschinski

Simon Koschinski currently serves as a Digital Marketing Specialist at KROHNE Group, where he plays a pivotal role in shaping and executing the company's digital strategy. His expertise spans a broad spectrum of digital marketing disciplines, including requirements engineering, information architecture, UI/UX design, and rapid prototyping, which collectively ensure that KROHNE’s digital presence is both innovative and user-centric. Simon’s deep understanding of SEO and content management systems like TYPO3 and SharePoint enables him to optimize web assets for maximum visibility and engagement, aligning digital initiatives with broader marketing objectives.

In his role as an internal consultant, Simon collaborates closely with marketing management to develop comprehensive digital strategies that enhance brand consistency and improve user experience across all channels. He is instrumental in setting up and refining the information architecture and defining database structures and interfaces, ensuring seamless data flow and integration between various marketing platforms. His proficiency in creating wireframes, mockups, and pattern libraries facilitates rapid prototyping, enabling swift testing and iteration of new ideas before full-scale implementation.

Simon also manages external agencies, overseeing the execution of digital projects to ensure they adhere to strategic goals and quality standards. His expertise in branding style guides and pattern libraries helps maintain a cohesive visual identity across all digital touchpoints. By continuously monitoring performance metrics and user feedback, Simon ensures that KROHNE’s digital marketing channels remain aligned with evolving industry trends and technological advancements, ultimately driving increased engagement, lead generation, and brand awareness in the industrial automation sector.