Simon Graeber

Simon Graeber currently serves as the Manager of Digital Marketing CWE at DEUTSCHE ROCKWOOL GmbH & Co. KG, where he plays a pivotal role in shaping and executing innovative marketing strategies across Central Western Europe, including Germany, Benelux, and Austria. Leveraging his engineering background and deep expertise in digital marketing, Simon is at the forefront of integrating cutting-edge technologies such as generative AI and künstliche Intelligenz (KI) into the company's marketing ecosystem. His focus on open innovation and data-driven marketing controlling enables him to develop impactful campaigns that resonate with both B2B and B2B2C audiences, fostering stronger brand engagement and customer loyalty.

Simon’s key projects often revolve around leveraging content management and campaign management tools to enhance brand visibility and thought leadership in the sustainable building materials industry. His passion for technology and architecture aligns seamlessly with DEUTSCHE ROCKWOOL’s mission to promote sustainable, energy-efficient solutions. By harnessing advanced digital tools and marketing automation, he ensures that the company's messaging remains relevant and compelling in a competitive landscape. His expertise in marketing strategy and campaign management allows him to optimize marketing ROI while exploring innovative channels such as AI-driven content creation and personalized marketing experiences. Simon’s leadership not only drives impactful results but also inspires his team to push the boundaries of digital marketing, positioning DEUTSCHE ROCKWOOL as a leader in sustainable building solutions in the CWE region.