Simir Bedi
Head of Key Accounts at adidas | Gurugram, Haryana, India
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Simir Bedi currently serves as the Head of Key Accounts for Adidas, overseeing the Kids & Accessories channel across India and the SAARC countries. In this strategic leadership role, Simir leverages his extensive 15-year background in retail sales and international brand management to drive growth, enhance customer engagement, and strengthen key account partnerships. His expertise in channel management, retail operations, and business development positions him uniquely to unlock new revenue streams and deliver sustained profitability within a highly competitive marketplace.
At Adidas, Simir is instrumental in developing and executing tailored business strategies that align with market trends and consumer preferences. His focus on capability building within teams ensures that sales and retail operations are optimized for peak performance, fostering a culture of continuous improvement and innovation. Simir’s proficiency in product planning and retail KPI management allows him to monitor and enhance the performance of key accounts, ensuring alignment with overall business objectives.
Furthermore, Simir’s deep understanding of master franchising, distribution networks, and customer relationship management enables him to forge strong, mutually beneficial partnerships with retail partners and franchisees. His leadership in retail sales management and profit centre oversight has contributed to Adidas’s growth in the Kids & Accessories segment, especially in emerging markets like India and the SAARC region. With a growth mindset and a customer-centric approach, Simir Bedi continues to elevate Adidas’s market presence by driving operational excellence, expanding distribution channels, and unlocking new business opportunities across his regions of responsibility.
Head of Key Accounts at adidas in February 2024 to Present
Key Account Manager at adidas in September 2021 to March 2024
Regional Manager - North & East India at adidas in November 2020 to September 2021
Retail Operations Manager - North & East India at ASICS Corporation in May 2018 to April 2019
Regional Operations Manager - North at ASICS Corporation in October 2017 to April 2018
Regional Sales Manager - North at Blackberrys Menswear in June 2015 to September 2017
Area Sales Manager at Blackberrys Menswear in June 2014 to June 2015
Operations Manager - Retail at Levi Strauss & Co. in December 2010 to June 2014
Store Manager at Levi Strauss & Co. in November 2008 to December 2010
Store Supervisor at s.Oliver Bernd Freier GmbH & CO. KG in October 2007 to November 2008
Sr Fashion consultant at Esprit in May 2006 to October 2007
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Arizona State University, Advanced Digital, November 2026
Arizona State University, Advance Digital, November 2026
New Delhi Institute Of Management, Master of Business Administration (MBA), November 2026
New Delhi Institute Of Management, GRADUATE, November 2026
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Accelerating Your Digital Business
Retail
Business Operations
Team Management
Merchandising
Marketing Strategy
Recruiting
Fashion
Store Management
CRM
Management
Sales
Profit Center Management
Sales Management
Visual Merchandising
Retail Operations
Business Planning & Budgeting
Merchandising and Retail Management
Product Planning
Driving Retail KPI’S
Recruitment, training & development of Retail Operations team
Profit Centre Management
Monthly reviews
Customer Relationship Management
Developing & implementation of New Retail Initiatives
Brand Management
Inventory Management
Sourcing
ROI Management
Master Franchising
Apparel
Customer Relationship Management (CRM)
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Discover more about adidasWhat is Simir Bedi email address?
Email Simir Bedi at [email protected] and [email protected]. This email is the most updated Simir Bedi's email found in 2026.
How to contact Simir Bedi?
To contact Simir Bedi send an email to [email protected] or [email protected]. (updated on March 20, 2025)
What company does Simir Bedi work for?
Simir Bedi works for adidas
What is Simir Bedi's role at adidas?
Simir Bedi is Head of Key Accounts
What is Simir Bedi's Phone Number?
Simir Bedi's phone (**) *** *** 212
What industry does Simir Bedi work in?
Simir Bedi works in the Sporting Goods industry.
Simir Bedi Email Addresses
Simir Bedi Phone Numbers
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