Shusuke Nagakura

Shusuke Nagakura currently serves as the Marketing Operations Manager at Bristol Myers Squibb, where he plays a pivotal role in streamlining and optimizing marketing processes across global teams. His expertise in strategic planning and program management enables him to coordinate effectively with both internal stakeholders and external partners, ensuring that marketing initiatives align with corporate objectives and compliance standards. Nagakura’s deep understanding of digital/CRM marketing, combined with a data-driven, consumer-centric approach, allows him to craft innovative solutions that enhance customer engagement and drive measurable results.

In his current role, Nagakura oversees a variety of key projects, including email and website production, where he creates detailed instruction sheets for marketing teams, edits image files using Adobe Illustrator, PSD, or XD, and manages HTML edits for email campaigns. His proficiency in automating operational workflows has led to significant improvements in process efficiency, reducing turnaround times and minimizing errors. By reviewing and refining these processes, he ensures that marketing campaigns are delivered seamlessly and effectively.

Nagakura’s expertise extends to problem analysis and solution implementation, particularly in areas such as new consumer acquisition, existing consumer retention, and sales growth. His ability to analyze results and report on performance metrics provides valuable insights that inform strategic decisions. His skills in social media management, project coordination, and digital marketing strategy further bolster his capacity to execute complex campaigns that resonate with target audiences.

With over three years of experience in digital and CRM marketing, Nagakura’s creative thinking and results-oriented mindset make him a vital asset to Bristol Myers Squibb’s marketing operations team. His commitment to continuous improvement and innovative problem-solving ensures that the company remains at the forefront of industry best practices in marketing strategy and execution.