Shreshth Saraf

Shreshth Saraf currently serves as the Director of Category Management at Eternal, where he leverages his extensive expertise to drive strategic growth and operational excellence across key categories. In his current role, Shreshth oversees the development and execution of category strategies, focusing on optimizing product assortment, enhancing supplier relationships, and implementing data-driven insights to maximize profitability. His deep understanding of market trends and consumer behavior enables him to identify new opportunities and refine category offerings to meet evolving customer demands.

At Eternal, Shreshth has led several high-impact projects that have streamlined supply chain processes, improved cost control measures, and enhanced overall category performance. His proficiency in analysis, business strategy, and process optimization allows him to develop innovative solutions that deliver measurable results. Additionally, his skills in research and business analysis have been instrumental in conducting competitive benchmarking and market assessments, informing strategic decision-making.

Previously, as Category Lead for Meats and Eggs at Zomato’s Blinkit and Hyperpure, Shreshth managed end-to-end category operations, focusing on sourcing, quality assurance, and vendor management. His expertise in project management and business analysis has helped optimize procurement processes, reduce costs, and improve product quality. Known for his public speaking and leadership abilities, Shreshth effectively communicates complex insights to cross-functional teams and stakeholders.

With a versatile background spanning tax consultancy, banking, and operations, Shreshth brings a holistic perspective to category management. His analytical skills and business acumen continue to drive value creation and innovation within the organizations he serves, making him a key asset in the competitive landscape of the F&B and retail sectors.