Shideh R
Product Marketing Lead at Plus Company | Canada
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Shideh R. is a seasoned Product Marketing Lead at Plus Company, where she leverages over 15 years of experience in both B2C and B2B SaaS environments to drive innovative marketing strategies and product launches. With a strong foundation in market research, Shideh has seamlessly transitioned into go-to-market (GTM) strategies, where she has successfully led multi-million dollar digital product launches and comprehensive integrated marketing campaigns. Her expertise lies in her ability to navigate complex enterprise environments while thriving in scale-up settings, making her a versatile full-stack Product Marketing Manager (PMM).
At Plus Company, Shideh played a pivotal role in establishing the PMM function and spearheading the launch of AIOS, an AI-native marketing impact measurement SaaS product. This initiative not only delivered an impressive $XX million in marketing-influenced pipeline within its first year but also set a new standard for data-driven marketing solutions. Her collaboration with Statista, a leading global research firm, on two original content studies garnered significant attention, securing coverage in prestigious outlets like Forbes and generating over 1 billion impressions.
Shideh's skill set is extensive, encompassing advertising, social media marketing, customer journey mapping, and analytical skills, all of which she utilizes to craft compelling narratives that resonate with target audiences. Her leadership in cross-functional team environments ensures that marketing strategies are not only innovative but also aligned with broader business objectives. With a keen eye for business planning and go-to-market strategy, Shideh R. continues to drive impactful results at Plus Company, positioning the organization as a leader in the marketing technology landscape.
Product Marketing Lead at Plus Company in May 2023 to Present
Team Lead, Digital Experience at AppDirect in January 2022 to April 2023
Partner Marketing Lead at AppDirect in September 2020 to December 2021
Senior Product Marketing Manager at AppDirect in January 2017 to September 2020
Marketing Manager, Go-to-Market Strategy and Planning at Rogers Communications in May 2013 to September 2016
Senior Analyst, Market Research and Planning at Rogers Communications in December 2011 to May 2013
Market Analyst at Nielsen in June 2009 to December 2011
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Carleton University, Masters - Technology Innovation Management, August 2026
McGill University, School of Continuing Studies, August 2026
Carleton University, Bachelor of International Business, August 2026
Université Jean Moulin (Lyon III), August 2026
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Value Propositions
Product Launch
Business-to-Business (B2B)
Positioning (Marketing)
Marketing Analytics
Enterprise Software
Software as a Service (SaaS)
Narrative
Partnership Marketing
Microsoft Office
Advertising
Social Media Marketing
Customer Experience
Multi-Channel Marketing
Market Analysis
Customer Journey Mapping
Project Management
Analytical Skills
Business Development
Product Marketing
Strategy
Market Research
Leadership
Digital Marketing
Marketing
Team Leadership
Public Speaking
Business Planning
Buyer personas
People Management
Financial Forecasting
Product-led Growth (PLG)
Industry Analyst Relations
UIX
Change Management
Go-to-Market Strategy
Business Case Development
Vendor Management
Customer Relationship Management (CRM)
Critical Thinking
Presentation Skills
Pendo
Strategic Roadmaps
Strategic Planning
Competitive Analysis
Strategic Partnerships
Cross-functional Team Leadership
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Discover more about Plus CompanyWhat is Shideh R email address?
Email Shideh R at [email protected] and [email protected]. This email is the most updated Shideh R's email found in 2026.
How to contact Shideh R?
To contact Shideh R send an email to [email protected] or [email protected]. (updated on February 15, 2025)
What company does Shideh R work for?
Shideh R works for Plus Company
What is Shideh R's role at Plus Company?
Shideh R is Product Marketing Lead
What is Shideh R's Phone Number?
Shideh R's phone (416) ***-*412
What industry does Shideh R work in?
Shideh R works in the Information Technology & Services industry.
Shideh R Email Addresses
Shideh R Phone Numbers
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