Shern Lim

Shern Sze Lim currently serves as a Content Protection Analyst at IFPI, where she plays a pivotal role in safeguarding the intellectual property rights of the global music industry. Leveraging her expertise in copyright enforcement operations, she actively monitors and investigates music infringement activities across Southeast Asia, employing advanced OSINT (Open Source Intelligence) techniques and data analytics to identify and mitigate unauthorized distribution channels. Her work involves collaborating closely with law enforcement agencies, legal teams, and industry stakeholders to develop strategic responses to piracy, ensuring that legitimate artists and record labels are protected from revenue loss and brand dilution.

In her role, Shern Sze has led several key projects focused on enhancing the effectiveness of digital rights management and anti-piracy measures within the region. Her analytical skills enable her to interpret complex data sets, uncover emerging infringement trends, and recommend targeted interventions. Her cybersecurity background and experience in intelligence analysis allow her to anticipate and counter sophisticated infringement tactics, including hybrid warfare and disinformation campaigns that threaten the integrity of digital content ecosystems.

With a comprehensive understanding of the music rights landscape and a keen eye for detail, Shern Sze also manages stakeholder engagement initiatives, fostering partnerships with local authorities, industry associations, and technology platforms. Her strategic approach combines research skills, political acumen, and project management expertise to develop innovative solutions that uphold copyright laws and promote sustainable growth for the music industry. Her multifaceted experience and dedication make her a vital asset in the ongoing fight against music piracy in Southeast Asia and beyond.